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Data-X Development: What’s In A Name?

16 November 2015 6 comments

What should we call the growing presence of data in international development?

That’s a question I posed on the ICT4D Facebook group.

Though #datarev is a popular hashtag, “data revolution …” did not arise, and just as well – it is naive hyperbole to suggest data is going to transform development structures.

The proposed terms fall into four orientation categories.

1. Goal-oriented terms. The main one here is “data for development” which is admirable in focusing on the purpose of the data, and in offering a ready-made acronym – D4D – which I’ve talked about earlier. It’s moderately-popular, partly thanks to Orange’s D4D Challenge, and has a nice continuity with ICT4D.  The term is new, but the main problem is its failure to reflect the changing role of data in development – data has always been used for development purposes.

2. Facilitation-oriented terms, especially “data-enabled development” (DED) (data-facilitated, data-catalysed as synonyms). This has the same problem as D4D: per se, the term gives no sense of the change that has occurred. And DED has no presence in the field as a term.

3. Impetus-oriented terms, especially “data-driven development” (DDD) (data-centric as a synonym). This has some presence in the field, though less so than D4D, with – for example – a World Economic Forum group and report on DDD, and the Global Partnership for Sustainable Development Data having some commitment to the term. I’m guessing this will become more widely-adopted – “data-driven” already has Wikipedia entries for equivalents such as data-driven journalism.  However, it rings many alarm bells in placing too much deterministic emphasis on data as an agent in development – put simply, people not data drive development.

4. Change-oriented terms, especially “data-intensive development” (DID) (data-rich as a synonym). The great thing about this term is that it explains what is new and different – that data is playing a greater role in development decisions and processes – without so-much falling into traps of determinism and value judgement. I think “data-intensive development” is the most appropriate of the terms on offer.  As yet it is little-used, so the only way is up . . .

If you’ve got a better suggestion, you’re welcome to say what it is and why it’s better.

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